The Business
Herd is a platform built for families navigating life with rare genetic disease. It's a space where people who often feel isolated can find community, share experiences, and access resources that actually understand what they're going through.The Problem
The existing brand didn't connect with its audience. The founder, Zach, knew his community deeply, but the visual identity wasn't reflecting what Herd actually meant to the families it served. The brand felt disconnected from the mission, and that gap was holding back trust and engagement.What We Did
We worked side-by-side with Zach through an iterative branding process. Color schemes, logo concepts, typography. Each round was informed by direct feedback from Zach's network of families and community members. We didn't design in a vacuum. We designed with the people Herd was built for, refining until we found the identity that truly represented what Herd is all about.The Results
- Complete brand guidelines delivered in 4 weeks
- Logo SVG files ready for immediate use across all platforms
- Full color scheme with clear usage documentation
- A brand identity that resonated with Zach's audience, validated by the community it was built for
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